Writing content for eLearning and other online materials is a special art in itself.
It’s a daunting mission. How does the instructional designer take that raw material—under the pressure of a really tight timeframe—and transform it into something that people will pay attention to?
Good writing is the single biggest factor that can make the difference between an e-learning program that bores people to death and one that gets them to pay attention. It’s all in the delivery and how you present the information. Far too often, eLearning designers take the easy road, loading page after page with text bullet after text bullet.
I found this helpful article at the Association for Talent Development website which is the American version of the Australian Institute of Training & Development.