Lion needed a short explainer video to provide a broad overview of Meaning, Difference and Salience as a theory to enable fact based discussions with Lion Customers. Working with Business experts, the video was designed primarily for Lion Account Managers and Field Sales audiences. Emphasis was placed on engaging time poor end user audience and to deliver a number of complex messages in a plain English with easily understood complicated financial graphs. AND delivering the message in as short a time as possible. Quite a challenge!
I redesigned all the MDS icons/artwork in Adobe Photoshop and Illustrator and created a suite of artwork taking real life beer products and recreating them in flat design style to look cartoonish. The video movement was compiled in Articulate Storyline which I pushed to its limits to get an outcome which I am very proud of.